Official website rebuild

Will be launched in Sep 2025

Timeline

July - Aug, 2025

My Role

Revamped official website

Team

CEO, Marketer

Tool

Framer, Figma

Context

Revamped Lenme official website in Framer for 3 months, collaborating with the CEO and Marketer, from concept to launch through continuous iteration; the whole 16 pages
Post–Series A growth demanded a modern and scalable site to handle rising traffic and strengthen brand credibility

Problem

The site drew millions of visitors but failed to engage beyond the landing page, with rising drop-off rate limiting conversions and revenue growth

High number of users (21.7M) but short landing page view time (2m 15s) → Most users didn’t explore beyond the landing page
Drop-off rate +14% → Users left without converting, reducing revenue opportunities
CTR from landing to other main page → 0.8%
웹사이트는 방문자 수는 많지만(21.7M) 랜딩 페이지 평균 체류 시간은 짧고(2분 15초), 이탈률이 14% 증가하여 사용자가 랜딩 페이지를 넘어서 탐색하거나 전환으로 이어지지 못하고 매출 기회가 줄어드는 문제가 있습니다. 랜딩 페이지에서 다른 메인 페이지(borrower, lender)로 클릭률이 2%로 못미치는 결과

Source: WordPress via MonsterInsights (free version; data limited to past 30 days but reflective of long-term patterns)

Webpage

Too much text, not enough visuals → The landing page fails to capture attention at first glance

Unclear information hierarchy → Scattered messaging and CTAs confuse users

Weak value communication → Benefits for borrowers and lenders are not clearly highlighted

Business needs

The website needs to have a clearly guide visitors toward app downloads as the primary action → high traffic but low conversion should drive app downloads

Hypothesis

If the website delivers clear value messaging and makes CTA buttons highly visible, then more users will engage beyond the landing page and convert to app downloads

명확한 가치 전달과 눈에 잘 보이는 집중된 CTA는 참여도를 높이고 앱 다운로드 전환을 이끌 것이다.